Transcript
Wow. Mmm live from an ESG branded kosher dill pickleball court it's a terrible joke featuring black rock colored paddles and vanguard scented balls no. Hmm. balls. Yeah. I see what you did there. It's a business pants Friday show here at August 28th Studios featuring analyst hall Matt Muscardi. Is that a feature anymore? Is anybody ever s called that a feature? No, I know. I should rewrite that. On today's weekly wrap up, Meta admits what we already knew or know. some good old fashioned corporate apologies after racist and misogynistic stuff happened. And an as holy as speed round. That's the most important thing, going going through things quickly. Now our show today Yeah Being sponsored by a friend, Freeflow Analytics and Freeflowanalytics.com. The only platform measuring board power, connections, and performance for free. Wait, they're they're measuring a lot more than. Good friend, yeah. Buddy. I mean it lo the the they soft launched. I thought they were gonna do September first, but they soft launched. You can actually see that means that like you go to freeflowanalytics dot com. It's already a brand new site. The whole thing's up. It's up. Just do it. Just g go see it now. It's better than you remember. What does that mean? The whole new thing is up. Sweet. Finally. Finally. Finally. Ready for this story of the week? Why don't you get to it? Yeah, there's a lot this week. So we might as well da na na na na There's just a lot of stuff that's all centered on one thing, I feel like. Yeah. Okay. Is there? I guess there is. Really? no, you're wrong. in no particular order. Meta settles Okay, no, there's a few other things. I have some good apologies. Meta settles social media addiction case with California and other states for seventeen billion dollars now Yeah, that's the one thing, isn't it? Before we get into it, I l I made a list of some things. I was like, I don't know how I feel about this. So I made a list. Some things to be happy about, some things to be angry about. So on the happy side, it's a historic legal precedent, right? First of its kind. Instagram and Facebook, which is just Zuckerberg. Zuckerberg must enforce default two hour daily usage limits and completely block account activity between midnight and six AM. For users under eighteen. I I don't really know if that's enforced. that's it that's if the the kids sign on with the right age, right? I I don't know how strict they are with that. wait, hold on. Let me get to my I'm gonna go with my goods. teens and parents gain the explicit right to disable addictive engagement algorithms in favor of like a just a normal, non personalized chronological feed. Alright, so there's a I read the full settlement. Yep, opt in, yeah. The settlement prohibits harmful beauty filters. it hides like counts by default, it silences app notifications during school hours. And finally, kind of oddly, they tied five billion dollars of the payout to whether some of their buddies, TikTok and YouTube, also adopt the similar safety rule. So they're I don't even know how they're allowed to do this. I guess it's a settlement. They can do whatever they want, but they're saying we'll give you more money if you if you basically blame TikTok and YouTube for the same crap. now here's the the angry stuff and then I'll let you chime in on the settlement. the the stuff I'm kinda pissed about is that it it's paid out over ten years, which if you do the populist math, the settlement amounts to roughly ten days of meta's annual profit. Mm-hmm. Yeah, yeah, yeah, yeah. It's not even one year of Zuck's personal dividend. in fact, yeah. In fact, there was a story about how, their their fine is seventeen billion dollars, but they just paid Fourteen billion dollars for a forty nine percent stake in a in a superintelligence l in an AI company? Scale scale AI whatever. You get the point. You know, this is barely a number that Zuck I Zuck can handle this, no problem. Other things I'm pissed about, Meta legally denies all wrongdoing. Yeah, finally they didn't have to admit anything. I don't how the attorneys general sign off on that is beyond me. I I th I mean these are like actual non college dropout lawyers. and then it leaves Meta's underlying data harvesting business model completely untouched. So th you know, Zuck's still gonna get rich off of all your data, whether you like it or not. And then finally the thing th that pisses me off is Everything's an opt in setting. Like some of the good stuff, like switching off alg algorithmic feet. No one switches off anything. Yeah. You know, y you could do that. They had that as an option before. I haven't been on Facebook in like five years. I so I I maybe seven. I don't know. I quit it a long time ago. But it used to be you could do like you could select like you know, like the personalized feed or the not personalized feed. So it already that already existed. That was not new. I've never been on Instagram, so I don't even know. But for Instagram too, 'cause that's the one that's killing kids is Instagram. So I don't know. But I all I mean all I all I know is that the technology, it's not like the technology didn't exist for that, right? Like they already had it. you left out some fun, horrible parts about the settlement. They in the fine print of the settlement, like at the ve towards the very end when they're talking about the cash payout, and then they're like, you know, they do all this like defining like what is this and what is that, how it's gonna be paid out and yada yada. Yeah, that's Yeah. You wanna weigh in here? Go ahead. Yeah, go ahead. Yeah. I I did not have sex with that woman. Yeah somewhere in the fine print, it said that this qualifies as restitution and therefore is tax deductible. I'm not kidding. Like fifty they said fifty percent at at least fifty percent of this is qualifies as tax deductible, which i is an exemption, right? Like from the tax standpoint, if it's if it's considered restitution where you're actually paying someone else back. come on. What the hell? For r a wrong, you can deduct it as a as a settlement. But if it's considered like a legal there are other, you know, categories like a legal fine or something like that, then you pay tax on it, like it's an expense and it's not t tax deductible or whatever. Yeah, so this is this is f i i at least 50% of it is tax deductible. the the but the numbers is the is so misleading because everybody's focusing on the 17 billion dollar Just the cost of doing business. Why but why? I focusing on like they're psyched about it? Like they think it's a victory? They think it's a big it's a it's a big number, right? Like It is a big number back when companies used to be normal, but now they bas Well, the tobacco settlement in like nineteen eighty nine was two hundred billion dollars amongst like five tobacco companies. So like th this number like seems like my God, it's a tobacco settlement. But that was like forty years ago. Right. This is this isn't even what is this? One percent of the original lawsuit? Was it like wasn't it like basically one percent? Am I wrong? I thought it was like one point four trillion or something. They were they were looking for a tru they were looking for their current market cap is what they were looking for. So here's another nugget that they shoved in there of the 17 billion, 459 million is actually the Cambridge Analytica settlement. There were ongoing lawsuits from Cambridge Analytica that they wrapped settlements for like under 500 million to close those all out. Yeah. So th so this is a this is a pittance. I love nuggets. What? my god. Right, like now that now we're done with the Cambridge Analytica. Was was this a trial by jury and that it was going to be a full jury trial, yeah. So at a time where s sentiment against these CEOs, 'cause not only is Mark a social media CEO, but he's also an AI CEO. These people have never been hated more. The people are just upset in general. They're upset with the the billionaire class. they've been upset about social media for a long time. I I don't I d I just can't comprehend why they'd settle so quickly knowing that they'd probably have a favorable jury on their side. They they would have won. They w they would've they would have won. And and meanwhile, right, like the the for Meta, the win here is they're done with it. Right? Like, in fact, written into the settlement is as long as they abide by the terms of the settlement, like no other none of these other activities in the past can be re litigated, you know, ba basically. and and th the Mark is already I don't understand. Everything. To lose our number? Yeah. This is this is not Past this. He likes is not what Mark cares about anymore. So paying this money, which is less than his personal dividend, is tax deductible and it pays out over ten years. It it this is this is nothing burger for him. And the win here is what's in the headline from like two days ago, which is Meta's creepy smart glasses are part of a much bigger plan where Meta is using their their their Right. Yeah. They're not supposed to, but they have all of this data from you walking around with your dopey smart glasses on and they're using every bit of it to train their AI on human behavior to basically Sure. And they already have and they already have a ton of data on on your relationships. Yeah. on human behavior. I mean the worst kind of human behavior. In fact, an a quote from the article and the the the article here is from Fast Company is we become algorithm chow feeding the models intended to realize Zuckerberg's vision. That's the reality, right? Like the likes I like I love that the they had to do this lawsuit to circumvent section two thirty because they used the actual product that I yeah. Right. That Zuckerberg made, and I'm not saying Meta, I'm saying Zuckerberg every time. Yeah, well there was yeah. Well there was recent and there was recent legal precedent for this decision 'cause it in New Mexico, th right, Which New Mexico got more money relative to the size of the plaintiff pool, right? Like, like the there but they had to circumvent section two thirty and basically say, it isn't the content that was the problem. It was you tr treated the product like it's tobacco, like it's you had it's the the addictive quality of the way you served it is the problem, not the content that's the problem. Yeah. You were dic addicting, yeah, the ad Yeah. Well, I will say to pat ourselves on the back, I f the for the first time ever, I I've I saw a headline I don't know where. Does it does it matter? Fortune, Wall Street Journal said that we're living now in a an addiction economy and which is what we've been saying since we started the show. Yeah, well you've been you literally called the like an entire segment of the economy the drug segment and you didn't mean health care. Yeah, I mean I'm glad it No, and I'm glad people fi finally caught up to this. I mean, I I don't know what took them so long and I and I and I hope this becomes like more common vernacular, but absolutely we are we are just we're just addicting people to stuff now, which is which and you know addiction doesn't usually go well. That's all I'm gonna say. So No, i th th this whole thing is like is yesterday's news and I don't know why they didn't hold out. I c why are we fucking caving? You you had a you had an interesting thought. you you immediately put on your conspiracy hat, which pro which very well might be true. Like I d I didn't get this cynical about it, but you might be accurate, is that you you said earlier in the week that you think maybe they settled quickly to use it to to campaign off of it, to use it in the upcoming election cycle. But yeah, I guess. or or or Yeah, yeah, yeah. I mean like what what's the other reason? Why you have you basically won this case already. There what's the other reason? The other reason the only other thing I was worried about going into this was since it looked like the California AG was leading this, was that g Gavin Newsom has kind of swung back the other way recently and started to kind of kiss CEO butt. And I was worried that G Gavin would try to like squash this or something. I I again that's just a stupid conspiracy theory. I have I have no I there's no truth to that, but that's I was worried about that. because in New Mexico as a state and the politicians there are much more aggressive with this stuff. All I know Well, all I know is that I already saw a press release out of Connecticut that said Connecticut Attorney General Tong it you know addresses the the Connecticut's two hundred and eighty million dollar, you know, piece of the settlement. Which isn't that pure election fodder, right? Like it doesn't every AG and every governor get to say, my administration held Facebook to account to protect our young people. Anyone who's on the bubble Yeah. Yeah. Sure. Right? Like anyone who's like, you know, data centers are a problem. Well we're holding those companies. That's th the the timing of this, it's August twenty eighth. Isn't the timing of this perfect to campaign on? It's plenty of time to put together your campaign ads. You got two months to run on this. And p and we do know that Americans fall for stuff pretty quickly. I mean in in New Zealand in New Zealand the c the current administration is just saying flatly that that we're gonna we're going for a a a under sixteen ban, a complete ban on this crap. So here we're kinda waffling and pretending and in other countries they're just saying like no, like just like cigarettes, just like cigarettes, you can't go to Cumbies anymore if you're sixteen and buy a pack of smokes like It's so fucking evil. here is a W here's my favorite. In the settlement itself, it's there's this long section about age verification where they're t basically saying Well, they said you have to you can use third party vendors for age verification. You have to constantly audit. Yeah, and then after people get on, if they like get on, you're supposed to monitor behavior to see if they're they're acting of a certain age and then like flag them and like check the I I d that well, good question. But Right? Yeah, I don't understand that we know that's gonna be circumvented. Please. Okay, but we live in an idiocracy now. How can you tell how old people are? Yeah. At the end of that section, they there's one little piece that says Meta may opt to use its own proprietary age verification. And it's like, well what the fuck are you doing? Of course they're gonna just opt to do their own because like there's so great. Look, we're yeah, of course. We're we're look, I'm Gen X. you know, you should see the difference in the fake IDs now than when I was a kid. Like when I was a kid, it was like mine I was like a black man from like Hawaii and I was eighty years old. But now it's like now the licenses look perfect. So y th you don't think that they're gonna use AI to figure out how to circumvent these stupid age verification systems? I mean my god. Yeah. I literally I remember no joke. I had a friend who worked at Blockbuster and we got one of the unlaminated blockbuster like things, put a picture in it and we tried it and it literally looked like it was done by a four year old, right? Like it was so horrible. Right. Yeah, and if you went to a major city they were like, I don't care, go you can drink all you want. A major city they didn't care, but like when I went to like the local liquor store, they literally laughed in my face. Suburbs they cared, yeah. All right, so I I we don't seem too thrilled about this meta settlement. You want to move on? yeah, I I I hate I I hate this. Well, let's go to some good old fashioned apologies that you can hate. Target back Yeah. Go ahead. There look, there I will let me back up. I hate it, but there were like the like thing is a good thing. The no filters is a good thing. There were like the good efforts in this, but they're all half measures. And no one looked at Mark and said, What fucking hurts Mark? Because you addicted our fucking kids with your algorithms on purpose. Yeah. Well I know, I know. What hurts you? This doesn't get to his Irish castle or his bunker in Hawaii. This doesn't get to his it gets to nothing. It gets to nothing. Nothing. Tax deductible. Yeah. Meanwhile, he's still doing the same trick he was doing before, which he's he's he wants to speed ahead with IA because he's he's warning us about China. Like, you know, it's like it's all boogeyman and all right, so let's get to some good old fashioned it's it's depressing in a different way. Yeah, China, China, China. Yeah. Yeah, reel me back in with normal depressing. T back to Target. Target back in the news. No one's surprised. here's the headline. We know we got this wrong. Target apologizes and pulls offensive Halloween costume after racist backlash. So so d I looked at the the the costume and it is just terrible. I mean it is just like it is really it's dumb and bad and it it clearly Yeah we haven't heard them from a while from them in a while. Well it was bad whether or not it had a racist associated with just a horrible costume. Even a racist like MAGA person would be like that's a little offensive. W I saw it and I was like nine just looking at it, I was like ninety percent sure that AI designed it. Doesn't it look exactly like if you were like put in like give give me a you know, like a weird freaky pumpkin costume and AI like amalgamates all like the historical racist images into the creepy picture, like somehow? Right. Yeah. Yeah. And remember, this is the company that b that kind of like very publicly backed out of its DEI program in 2025 and then got a lot of blowback, a lot of they got boycotts. the the part I wanted to focus on here is the how they chose to apologize. they chose unlike the next story that that I'm gonna get to, they chose the the the complete wimpy corporate way, which is to Hide behind we. They they basically the company the company is apologizing. You know, we pulled an offensive, you know, the company is looking closely at how this happened. so so they're back. So we we what we don't see anywhere is the name of the new CEO, who I already forgot the name. who is I can't I I wrote down Brian Cornell, but it's not Brian Cornell. It's yeah, but who's the new CEO? that's normal. Yeah. Fidelki. Well Kernell runs it, but Michael Fidelki. Yeah, Michael Fidelki. Right. So it could have been Fidelki, it could have been Cornell, but they they purposely told decided not to personalize this. so yeah, that's it. I don't know. I don't have much more to say about this. This one like As I try to sign back into my account. Well this one is I I like I th at some point does somebody look at Target and say, Is there anything you can do correct while Brian Cornell is on this board? Right? Like wha w what's the line anymore? Like they they they they they they were too woke, then they're too anti woke, then they're racist, and then they're not like the like and this at a time when Yeah. They they've been actively trying to court black like groups in America like the NAACP because they basically fucked them all when they went anti DEI Robbie Starbuck, you know, and and and now they do this? Like at what point do they say, No, no more chances. Get Brian Cornell off the board, fire Michael Fidelke 'cause he's just another Cornell guy, and put in a new person. Put it like do a new thing. New culture, new thing. I mean I d I they're not gonna fire Fidelki but at a minimum this is exactly what we were what we were kinda joking about. We're warning in a joking way, which is you're ki Cornell is now the executive chair. You're not changing the culture at all. We're not falling for this and that they're in the news so quickly after that is not a surprise. I it's just not a surprise. and the next let's go to the next apology. Who who ha Yeah. It's not yeah, this is dumb. This is dumb. Ooh, multiple apology week. Who ha who handle it a little bit differently. And both of these are publicly traded companies in our database, freeflowanalytics.com. So you can you know, you can go look at the board and and see how you I I you know, I'm I'm hoping if you have a conscious, you'll vote against some of these people. so this headline is Callaway Golf CEO apologizes after good good ad showing male golfers shoving woman sparks backlush. Now I saw the ad I saw that ad. We have a you know what's we have a joke in our house that we like ran we like randomly name all like like kind of very white frat boy country club people we call them chip as a joke. I don't even know where it came from. And then I looked up the the CEO of Callaway Golf. His name is Chip. It's Chip Brewer. Okay, but I didn't know I thought that joke was just kind of stupid, but anyway, so he immediately apologizes. he Yeah of course it's chip. Yeah, yeah, that's perfect. But he actually apologized himself. Like Chip Brewer apologized. Unlike the the very wimpy Brian Cornell and Michael Fidelki who who couldn't you know, th they c they couldn't get behind they couldn't stand out, they couldn't show their face. So I guess I give a little bit of credit to to Chip Brewer there. So in a nutshell, the headline depicts what happened in the ad is that I I I I I don't even rem what were they trying to g They were trying to get something and he just shoved a woman over to get it. Is that do I have that right? She is walking towards the club like she's magnetically drawn to the club and goes to reach out and it shows him running from like like sort of blurry kind of behind like fert farther away, running over to her and shoves her on the ground and says something about like don't t ever touch my clubs and and then walks away. Like Yeah. I wonder wha what a strange thought, what a strange idea. That's the that's the most man baby version. It like isn't that what a middle school ma boy would do? Right? A w a w and I have to and I gotta get racial here. A a white one because it that's a very like 'cause golf is look, let's be c let's be clear. Let's be clear, golf was a v what golf was a white man's sport. I'm just saying. I don't know if that's white or black. That fe well, golf is but I I'm saying the act in and of itself of being like, Don't touch my stuff and like shoving somebody like i that's a very boy thing to do, right? Like that's such a boy thing. Right. I guess that's very boy, right? But what So they said, here's what Calvary said, in this instance our content review process was not comprehensive enough. We have taken appropriate internal corrective actions. I I mean w really? I would love for you to take a guess of the five-person executive management team at Callaway Golf. How many are women? Well, I I I I will tell you I I am almost positive that at a company like this I I would I would bet my my non existent salary that th the only woman of any importance at a place like this is a is a is a beautiful head of human resources. Like she's right? I mean 'cause I think of Donald Trump who surrounds himself with like this and I say beautiful and I and I mean that like in qu in air quotes because That is exactly what it is you win. It is It's it's this like it version of the you know, the Amer white American next door. Yeah, I don't even know what I'm trying to say. You know what I'm getting at. No, it it is. It's it's a w it's a beautiful white woman with a twenty year career, who's the chief people officer and everybody else, including Chip Brewer, the CEO, looks like like they're all white, they're all men, and they all look like fuck faces. Chip is actually Oliver Brewer the Third is his name. Do we get can we even get any worse? They all look like they're Yeah. Okay. I was gonna say in the s in the seventies, in in early eighties in American film, there was a lot of like a lot of the comedy was a class based and they look like they're they're they're cast out of that mold. Like I'm thinking of things like Animal House, like that's what the leadership looks like, right? It's li it it looks like the kind of guys that we all wanna rebel against. anyway, it's not just them. Yeah. So the the people who created the ad, Good Good Golf, that's founded by a bunch of men. The only executives I could find there were men. The lead investor of Good Good Golf is is a firm controlled by men. And then also the owner of Good Good Golf, the scoreboard of ventures, is run by men, including a guy named Brian Dick. and now the good good CEO who created the ad, he's actually Already gone on to Elon Musk's terrible thing called Twitter or X or whatever, and he's pissed at Callaway Golf. He's he's he's like he said, interesting that Callaway Golf asked us to make an ad, then approves it, then asked us to take the fall, then drops us in a coordinated media blitz and covers it up by giving a million dollars away, thinking everyone will be okay with it. I I mean, really, Matt Kendrick? I I I have no doubt that that Callaway Golf I agree I kind of agree with him. They clearly approved okay, but you made the ad. I mean you took the money and made the ad. Like he didn't what he didn't say is that the ad was a good ad or that it should exist. What he's saying is that effectively all throughout the process, and we said this with the Budweiser process too, all throughout the process, it has to get approved a dozen times. absolutely. But but but y you also I look I agree with you, but good good, whatever you are, ad agency, I don't even know what they are, you also made the ad. Yes, that he should be saying the ads sucked and we sh like Yeah, sure. Also, everybody along the way sucked and they should all be they should all be fired. That that to me is a thing. That to me is a thing. I you should say I suck. Yeah. Yeah. Yeah. I I would have been okay if you had said we suck and they suck. We all suck. Anyway, that's the that's the that's the second how about I I went over to Freeflow Analytics. I love the fact that the board the board has fourteen percent merit. Only fourteen percent of them have merit to even be on the board. I and I was actually surprised by this on a nine member board, they actually have two women. We all suck everybody sucks, yeah. Yeah, yeah, that I know. Yeah. That I mean Now below the threshold of of the normal, like acceptable three women, but I I I haven't hit it, but I thought they would have one, to be honest. the other thing I loved about it is they have a stupid dopey director nominee skills matrix in the proxy statement. And they put something in called golf enthusiast. And they all they all had that checked. Isn't that cute? They all And then Yeah, they haven't hit it, yeah. that's so nice. I w I wish Yeah, I was gonna say then under consumer products experience because maybe you need that kind of experience knowing you shouldn't put out ads where men are pushing over women, only five out of nine of them have experience. Yeah, but but nine out of nine ha are golf enthusiasts. Well but What percentage of them know how to drive a golf court cart, you know, like that f all of probably. So why isn't that there? I'm guessing all of them. Yeah. let's get back to the gloomy in the last story of the week. Bill Gates. Bill Gates No. Bill Gates warns it's yeah, the Epstein thing has sort of we used to sort of rely on Bill Gates to to he was kind of our our moral barometer about certain issues like climate change and but so we've kind of lost that ca cachet. But the headline is Bill Gates warns humanity about AI. he says we do not have the luxury of moving slowly. I wanna just tell you some of the things he said. Is this Epstein or something else? AI will either be the greatest equalizer ever created or the worst source of global injustice. That's a that's a roll of the dice I don't need right now. I love that I love that I I love that I love that it's either one of those. It's there's nothing else. Yeah. Binary Yeah. That's frightening. he proposes that governments legally set aside human reserved job categories. How about this? For roles requiring human empathy and connection. He's talking about fields led by women. That's what he's talking about, right? So I mean is it but isn't it 'cause and he the example is healthcare and teaching. no, so what he's i what he's saying is like the Yeah. Pr all. The men are coming, I guess, to to destroy all the the the female jobs, the empathy like this. How scary is this? He also said he said that he suggests taxing AI processing tokens and physical robots to fund worker retraining and stronger safety nets. He says the biggest risks of AI are permanent job loss, empowering bad actors to launch cyber and biological attacks and eroding child development. Man boys. Yeah. The man boys are coming. he also blamed AI executives for downplaying all the threats because they they're greedy. yeah, I I I could go on and on, but but now that it's not coming from our point of view, do do you think people will are they gonna listen to Bill Gates? I I don't even know anymore. I don't know like it is this is this did he just we've been talking about this for three, four years. He did he did he pivot off of the climate change thing, get so much flight because he said climate change is not as big a deal as we thought it was. And meanwhile, science is saying it's a it's a way bigger fucking deal than we thought it was. Like literally the Nepal just had nineteen hundred people go missing under mudslides because of glaciers that are Where are we with this society? You know, I breaking off because of climate change. And Bill Gates is saying, it wasn't a big deal. Is this like his is he is this is like you know, when a f when you know an NFL ref like throws the flag, is this or doesn't throw the flag, they throw like three more for the team they didn't throw it for. Is this a makeup call? What is this? Yeah. Yeah, right. I well, part of it is that he's kept a low public profile. I think he disappeared, right? I mean, the only time I've heard Gates in the last few weeks is when his daughter has been accused of like doing something highly illegal at her company. But I have a my winner of the week involves this story, so I'm gonna hold that for for later. before I move on and and you vote, there there was also a letter released yesterday by signed by over a hundred and twenty companies saying that we have a limited window and we need a major AI cyber defense push. Now basically they're saying we're screw we have to prioritize cybersecurity because society's about to be overwhelmed by bad agents, which you know, y a story that really few people have talked about is that I ran I ran hacked into a water Yeah. utility in is the the UK? Shut it down for four days. I mean, yeah, we are on the edge of of some dangerous stuff. yeah, go ahead. I mean I Iran is Iran and Ukraine are showing us the same thing, which is you can use tiny devices, a little bit of AI, and you can wreak havoc. Because like the old guard the old powers, like the United States and Europe, think you need a billion dollar jet or like a Trump battleship to to win wars when they are just like No, I don't know, man. That's y it's it's it's twenty twenty six. Like wake up. So there's they're saying we have a limited window. Two of the people that signed this, two of the companies, open AI and Anthropic. So how about that for irony? I I also did the math. nine nine percent of these CEOs are women. So once again, like you know, yeah. So that's that's it. Those are my four stories. good. There's no women in charge. I feel like Bill Gates is the original man boy tech CEO, isn't he? Isn't he the like he and Steve Jobs are the origin OG? They're that. St Steve Jobs did Steve Jobs graduate from Reed? I can't remember. Did he drop out too? I can't r I don't know. I'm guessing you dropped out, but I don't know. I can look it up while you talk. Yeah, Steve Jobs almost seems folksy at this point 'cause he just got people addicted to hardware as opposed to things like social media. But w where where do you land on this? Story of the week. I mean it kinda has to be Where do I land on this? I it's not the story of the week. I just want another he did. He got his undergraduate degree, yeah. Steve Jobs did. So he's not so he's not the original i actually, Steve Jobs, unlike all these people, w was very much into the like like ethics and philosophy and also an a no a known asshole. No, Jobs sort of, but Jobs was like the the the Job was the the the asshole version, right? Like he was the he was the my vision guy and the the VCE, like so many people wanted to be Steve Jobs because he's like a visionary, quote unquote. Yeah, I mean he gave you things that addict you. I don't know, what's vi what's vision? I I can listen to music more music like than I could with my Walkman. I miss my Walkman at this point. Maybe. Come on, give me a story of the week. What I don't miss is my disc man. I hated that thing. It skipped all the time. What do you got? Story of the week. I I I look I c I I can't choose anything except meta. I mean i it's it's it's pretty obvious. All right, let's the let's what's what's next? I don't even remember. It's goodliest. Was there anything good? Is it g yeah, well it's we'll move quickly actually. Yeah, okay. W it's obvious. Let's move on. Come on. Yeah. Luck luckily you have a speed round. I had the same one you did and then I realized you had it, so I crossed it off. So I had to add some more, but Well what are do do you wanna just do the one I did and we can just agree that that's the winner then? X users post Flock CEO's address and photos of his home after he says Americans must compromise on privacy. That that's that's the best doxing I've heard of so far in my life though. I mean, right? Yeah. I love I why don't they do that with every f like Elon Musk lost his mind when a like a sixteen year old was tracking planes, right? Meanwhile, he's harvesting every user's data on Twitter, right? The minute he bought Twitter, I t d tried to delete everything. Yeah, and then he goes on Doge and he like harvests all in individuals' data and takes away their snap benefits and cuts the IRS budget. I mean, like, he does the most heinous things and With tracking his pr dumb private jets, yeah. And taking away yeah, and taking away like taking away food for poor people and freak the fuck out because somebody knew where he was flying. This is the same thing, only better, right? Like literally like the the guy who thinks you should have no privacy lives at this address. Like I love that. That's fabulous. What's his name? I gotta say his name. Chris No, what is this guy's name? Flock CEO. Flock's not in our database, right? It's not a publicly traded company. Garrett Langley. No, they're a they're a private company, yeah. Why? Why must me compromise on privacy? Well I don't why are we compromising on privacy? I I don't understand. But I Chip Langley, I don't already. Why are we comparing I don't know why why do we have to listen to anything that these people say? I'll go quickly for my next two. the the two I replaced it with, and I I won't I'm not gonna go into details, but the headlines say it all. Young people hate AI CEO so passionately that it's almost hard to believe. That's a I that's a well-written headline. And then Jeff Bezos ordered. I love w I just love that he's ordered. Ordered to reinstate. Fired black opinion writer at Washington Post over Charlie Kirk reaction. He fired the only That's that's good. That's very to the point. I love it. a black opinion writer, a woman, because she was like, I I don't I'm not gonna waste I'm not gonna spend time being sad over this asshole who just got kill. So he f I they fired her immediately by email. Immediately by email. Not even didn't even bring her in the office and like talk things out. Just j Bezos just fired her immediate and he w illegally illegally. Are we are we over He just he j look, this is this is the this is being a woman or being a black person or being both simultaneously in this country now, right? You have you have well, I mean, I feel like it might have like the the floor underneath you might have been slightly thicker, you know, t five years ago than it was forty years ago. But the fact is it's gone entirely. Like there you the you're not e you're gone. Yeah, both it's both, yeah. Forever. But yeah, it was better ten years ago. Yeah, w it we were getting better, yeah. You sneeze. You look at somebody wrong. You were a DEI hire and you're out, right? What a fucking horrible situation it is. that's mine is I have just I had the flock one and then I just have one other, which is Starbucks drops drink powder that enveloped baristas in clouds of smoke. I I think I think he I think the headline writer got it wrong. I think they mean stop using, but What are yours? What are yours? Drop drops on the floor? Stopped using, yeah. But I just love that like it was a well, it was so bad and everyone made fun of it so much. It is this like the only the only win for the labor union at Starbucks that Brian Nichols willing to give them? Right? Like, we're literally choking to death on your stupid fucking powders. Can we get rid of it? I like it, it's a win. It sure is. All right, let's go to assholes. Took that long. And it took him like six weeks to figure it out. Yeah. All right, the winner's the flock. Getting doxxed. All right, move on. it's gonna be easy this week for you. Le metal the meta settlement and like like I feel like every headline is basically AI is destroying humanity and the meta settlement and zuck and it's What are we doing? Let's not forget it's the the the AI CEOs are saying it. Yeah, I mean like they're constantly saying like they're you know, d they it can't be in the hands of one of us, someone needs to regulate us, China is coming for us, like er it's all a fucking joke. Yeah. Well, I I will give credit to Bill Gates. W one thing I missed, I will give credit to Bill Gates is that he said, he calls for an international AI regulatory agency. I mean that's a big duh, requiring tight cooperation between the US and China. This is the only thing it's gonna solve it. It is is cooperating through this and not like racing towards like owning the world and owning all the money and and like like the all that's the only thing it's gonna solve. Anyway, what do you got? Back to your assholiest. It's not gonna happen. It's never gonna happen. I mean, it's never gonna happen. But it what it does is all these headlines have normalized what would have been horrific news ten years ago, right? We don't we now no longer like even react. We just shrug and we go all about our business, we reelect every board, we invest in whatever, we we we buy every product, we just it's just because it you're overwhelmed, the size of these so this week That's yeah, that's so true, yeah. Yeah, you're right. Yeah. Business as usual. In this in what is an asshole speed round, I've got eleven headlines. Old s where you would basically get to say this is an old school asshole option, a headline that sh we should have cared about, but don't. So you're you know, you're just gonna go through, we're gonna say, I should care about this because they're an asshole or not, right? Like like old school should care about it or not. Here's the first one: the anti-woke. The headline is Do I get to vote on it? Yeah. Do pick one? How do I play? Do I pick one? All right, go ahead. Black wealth will be four times lower than whites by twenty fifty. I mean, you know, y we don't have to get into this one. I mean this is why the dismantling of of DEI was just so destructive. I mean, you're you're basically just handicapping black wealth, right? Generational wealth. You're just preventing it. yeah, you're just we took it off the table. It's gone. Forget it. And now we've Yeah. Yeah. Because the only way to acquire wealth i is to is to f to get jobs where you're not like breaking even every week and you can start to save some money. How about that? Look, we just spent the last sixty years saying the best way to get a job to acquire wealth over time is to go to college and getting, you know, like people, you know, program after program, and now they're literally telling us college is a waste of your time and don't do it. But wait, Matt, they're telling us they're telling us that college is pointless now. Yeah. D d Deloitte what it would have been an an old fashioned headline that I would have picked is Deloitte they just settled their DEI case. Okay. let's do that. How about cowards? Deloitte to pay twenty one point five million to end Department of Justice fraud investigation over DEI policy. Yeah, that's hor that's like the worst to me. we've been saying this all along, like like w cause we started by yelling at like some of the universities who were settling immediately. You have huge legal teams. You have smart people. Fight for something. Like give me a break. Give me an o give me an om give me a break. Yeah. Of course. You you they absolutely know they would have won. The the the calculus wasn't are we in the right or are we in the wrong? Is it legal or is it not legal? The calculus was how much can we pay them off so that they feel good, but we also curry some favor. It is pure politics now. And why don't you just find every black person who works at Deloitte and tell them, you know, we paid twenty one million So we could basically tell you to go fuck yourself. We did we really never cared about you in the first place. so those are two. How about number three? Men. This headline, I don't know why it triggers me so much, but it really does. Real men don't bike. How cars became the symbol of American manhood. Yeah. Don't forget the women. Keep going, yeah. Men. Well, I should say real American men because anyone who's been to Europe, it's men are biking everywhere in Europe. I don't actually but no, but I i especially like our part of Europe, you know, I'm half Greek and you're like Italian, like there is a lot of Mediterranean men on like those like like racing bikes. They're they're zipping around everywhere. Everyone bikes in Europe, you nuts. Yeah. Look, in America we don't consider them men. They're like, you know, they're like they're s they're metrosexuals or something. Yeah, they're not men. I I liked I appreciate this triggers you, but I don't think I care about this one. I I don't I I'm triggered I mean, I don't like this the concept of what a real man is, but I but compared to but to compare compared to black generational wealth going down, like that's really gets that's like don't care. All right, don't care. That's what that's what it is. Yeah. I this is a bigger thing to me though. Like the bigger thing, the bigger talking point here is that manhood in America is intricately linked with marketing of manhood. It is corporate manhood. It's not it's not like like it has nothing to do with what being like a person is, a man is. It has nothing to do with science or genetics. It is no it just has to do with w cell. Yeah. Cars suck, let's be honest. No, I know. Yeah. We're a retail economy. Buy this shit because man, right? Like it's how about this one? Epstein. I mentioned him before. Why is he gone? Ek ex-Berkley's boss denies having sex with woman dressed as Snow White after Epstein emails. It's just Staley, the ex Barkley's CEO. And here's the problem: why are we not talking like two years ago this was a big deal? We we literally don't talk about it anymore. Your sell, yeah. Alright, what else you got? Yeah, what happened to Epstein? That's Jess Staley? Which Well it's clear Ever again. I isn't it clear at this point that that that it has to be powerful people from all sides of the political spectrum. It's it's I I think it's a cla it's a class thing though, right? It's a this is a class thing. It's it's rich this is the rich class, but it's but it's Republican and Democrat, right? It must be. Must be. It's everyone. But why are like why in the midterms we're talking about we're d like I don't know why there's not a single in the United States there's not a single like a f like politician running for office right now who's not who isn't saying data centers and Epstein are the same thing. It's just and sometimes it's the same people. It is powerful, rich, elite man boys. Yeah, I I know the guy I know that the guy running for senator up here at Troy Jackson refers to Susan Collins as as part of the Epstein class. That's what he says. So you know, some people are still saying it. I it you're Susan Collins seems like a mismatch to that talking point, though. Like even if she's rich. Except that except that she except that she supports, you know, Trump's p ninety seven percent of her Senate votes are for Trump's policies. I but yeah, I okay, should care. Th should definitely care. Yeah, of course. of course. Should should care, right? Okay, good. how about the Epstein adjacent? Just the Epstein adjacent behavior. Elon Musk's X AI used child porn to train grok models, lawsuit says. god. So this is alleged. I mean, I I I tend to believe it, but this is alleged. I mean, this is a major I gotta tell you, you know me, I'm like a snowflake if if Elon Musk comes up. we should care about everything this guy does. This guy's a monster. I mean, do you realize that so was it last year? eighteen months ago, he was supporting far right parties in Germany. I saw This is alleged, yeah. So you don't care until it's real? Yeah, throw him out. Th throw you throw him out. I think it was in the New York Times, the Atlantic, I don't know. The far right, the neo na basically neo Nazi parties in Germany ha now have more power than they've had since World War Two. Like they are gaining a foothold back. So I that people don't care about Elon Musk really like that's the one that makes me sad. Like I wanna cry myself to sleep. All right, yeah, keep going. Yeah, congratulations, Elon. How about a personal trigger for you? Pay committees. Here's the headline. CEOs earn six hundred and fourteen times more than workers at the US's lar hundred lowest paying corporations. Lowest paying corporations for employees, six hundred and fourteen times more than those employees on average. Yeah. Yeah. Ugh. The good news is I I I was able to use data that we talk about on our shows to convince so my mother spends my retired mother spends most of her time buying sh she co runs a pantry and they give out like, you know, food and and household goods and she spends most of her week like buying stuff for these people, right? And I convinced her through through our talking points and data to stay away from those like dollar stores. because of their mistreatment of f well f for this headline. Like there have been numerous studies now, right, about the the CEOs at companies that that pay the worst wages h have these astronomical pay ratios, right? This is not a new thing. I mean this is yeah, this is a major should care. Major should care. Well, I mean they're all they're all major. They're all major I hate this game. Yeah Yeah, this is not new, but we d we don't care. Ma like major. Wow. I knew it. I knew that would trigger you. How about climate change? The thing that like, you know, all we talk about is AI. study blames fossil fuel emissions for significant loss of American West's water. I don't I don't have to deal with this anymore. I mean we we've got no water, everything's on fire and and we're racing to build a a machine that will destroy humans. I don't know what to do with this anymore. I don't know how to like I don't know how to Yeah. I don't know how to handle this one anymore. I don't know. doing? I'm gonna say should care. How about actual death? Do you remember when it was a big deal and assholes would be held accountable when a worker would go to work and die there? Yeah. Yeah. Yeah, that seems like a big deal. No it's but like y you never hear about it anymore. It still happens all the time, but you know how about this headline? Turn around and don't look. Amazon accused of letting worker die in warehouse amid corporate greed claims. Yeah. Well, what's the what's the quick background of that story? the the background is the that basically in a warehouse one of the one of the people was dying and the the the they told workers to go back to work. They basically were like, just ki just keep working. B I I hate to bring up this analogy, but I'm going to. It's gonna it's gonna out me as being an even bigger of a loser than everyone assumes. But on the show Survivor, which I love still, there's this there's this technique of of you hide behind someone who's like stronger because it gives you cover. You won't get voted out if you're if there's like a bigger threat near you. You know, you hide behind that person. we we gotta give credit to Jeff Bezos. Bezos hides behind Elon Musk. And Mark Zuckerberg like nobody else, right? I mean he he is just in the shadows doing the exact same things, right? He's big on AI. He is the the the king of the retail economy. He is not he's in the space race with with the stupid SpaceX and he hides. He h but he but nobody really calls him out. I mean he's you know, he's been complicit with well, he he he wouldn't endorse a president of the Washington Post. He's like an And he's he's got his yachts, he's got his He's involved editorial decisions at a at a a a major newspaper. Yeah, so but he hides. But he hides. And he just bought Liverpool. Like he's like every other billionaire with vanity projects and bullshit and yeah and yeah, any adds. yeah, well of course we should care about that one. But keep going. I I think this game is gonna not work for us because should care is basically the answer for everything. how about anti labor? We already did the anti woke, but how about the anti labor? Disney celebrates Blockbuster twenty twenty six by kicking employees' spouses off health care plans. No, no, this already happened. Yeah. My veins are popping. Keep going. Yeah. Nobody talks about labor anymore. Yeah, co go ahead. Yeah, and this is not alleged. So this one is a yeah, this is this this is unfathomable. I I I I I mean I the the the the Yeah. Here's the conundrum. Here's what they did. They said if your spouse has healthcare through their work, they're not allowed to be on Disney's healthcare. And other workplaces are saying if if your your spouse's office offers healthcare, not not that you have to be on it, you actually have to pay us something extra per month to be on ours. It Yeah, it's not allowed. No. No. This is the worst. Why don't we just remove healthcare from everybody? Just let people die in the streets at this point. I gotta tell ya, like Health the the the healthcare issues in our country is probably the the most aggravating part of being an American. I right? it it is the it is it is just over it is overwhelmingly bad. Yeah. Yeah, it's horrible. It's horrible. All right, so I'm gonna say should care on that one. how about the anti homeless? Okay, then this is gonna trigger me. Because as we know, if if you took like all the people who signed that AI document or all the all this that the top fifty CEOs in the in the free float database, I mean th homelessness would be gone forever. I mean we all know this. This is a this is a problem that we all know we could solve i immediately. The this No well someone has a solution. This this Palantir Billionaire the Palantir billionaire is Joe Lonsdale, by the way, not Alex Carp. This Palantir Billionaire's passion project is criminalizing homelessness. Okay, go ahead. Mm-hmm. So what does that mean? He wants to just throw them in jail? And okay. His suggestion is to jail them. His suggestion is if you catch them sleeping on the street, there are many services already available, they shouldn't be on the street, throw in jail. That'll solve the problem. This is clearly a person who has who has never like been around an actual homeless person. I just think it's d fucking brilliant that like d wasn't that the solution in the eighteen hundreds? That didn't fucking work. Well no, it was also No, I remember and we both lived in New York at the time. I think we were both there at the same time. This is what Rudy Giuliani did. He he did the same thing. That's how we cleaned up that's how we cleaned up the that's how we disnified Times Square. Remember they call it the Disnification of Times Square? He criminalized it. He got them off the street. He kicked them all away. Yeah, but he This is the guy who grew up in Fremont, California. He went to Stanford, graduated from Stanford. Yeah, of course he did. and was was r basically had Peter Thiel as a mentor. Right. Of course. I could have guessed that, Star I mean, I could have guessed that one. Yeah. This is the worst. This one's the worst to me. So d you should care. I mean that that our country doesn't solve this problem, makes me feel like the people who are the people with the wealth are like literal devils. I 'cause I g 'cause honestly I can't I can't think of a more dehumani humanizing thing to to like have to face I have to face this. Like I I I it's just is well I would like to put Joe Lonsdale in a room of homeless people for a year. I would love that. he's never he's never talked to one of them. 'Cause he doesn't clearly doesn't see them as people. How about we'll end on this one and get out of this game. How about yeah, this the how about the other s the the other social media companies? Here's the headline. TikTok agrees to pay four hundred million to settle Justice Department children's privacy case. Yeah. Yeah. This is a game. Woo. Yeah. Well, TikTok is the Jeff Bezos of social media. N no one talks about TikTok. Well, we did two years ago. We called them like we said China was coming for you. We gotta stop TikTok. And apparently that's not a big deal anymore because social media is not really the thing that we care about anymore. What we care about is AI, right? of course, this was on Fox News and it was the Trump Department of Justice crowing about how they're protecting children. Yeah. No. What do we care about? AI? And then the Fox News article at the end said the lawsuit related to compliance with the Children's Online Privacy Protection Act was filed by the Biden administration's DOJ in twenty twenty four. So not even like the Trump administration wouldn't even bring this because they don't have any lawyers and all they do is focus on attacking people who say they don't like Donald Trump, right? Like Yeah. Of course. I don't know. Maybe maybe I don't care anymore about this one. 'Cause I've I've 'cause I've tried to convince everyone. I I I I can't get anyone to make an actual move. I y you can't get people to kick these companies out of of like investment indexes, you know, stock indexes, funds. You can't get convince people to delete this stuff from their phones. I mean the well. You can't you can't even get them to vote their proxies and This is one addiction that people are like, Look look, dude, we we know this is bad for the culture, but we and we So you think social media is online caffeine? Yeah, and we know that that the wealth generated by this and and controlled by these horrible men could solve the homeless crisis overnight, but we don't care. We we just we don't care. So they've convinced me, why should I care anymore? Why should I care? Wow, pure nihilism. All right, that's that's my game. Let's move on. Nobody wins. Let's go to headlines, winners, and predictions of her the week. Get out of here. I hate that game. Ooh. I hate that game. Yeah, I hated that one. Okay, I as I like to do, I my headline as of the week is just to set up my a joke at the end. I I like doing Go ahead, set it up. My headline is of the week, because really if you look at our and now actually you can track all the stories we tag because it's all in the Free Flow Analytics database. so if you go to any of the companies we talked about today and and you want to like read more about the story, like if you want to read more about Bezos or Amazon, it's all it's all filed under Amazon because because we're smart. Elon Musk's former right hand man at X will give you 30 minutes of business advice for Fiftin thousand dollars. I think that seems cheap. Who wait, who was his his former right hand man at X? Is that w is that when X was failing horribly? Wasn't that when fifteen thousand This is a guy N Nikita Beer. Yeah, th and he o and he was the head of products at X and he only could only last a year. He gave up after a year. So that guy thinks because he sat near Elon Musk for a year and failed that we should pay him fifteen thousand dollars I get the advice is don't do what he did. That's probably what the advice is, right? I mean I mean, isn't that basically the poverty line in the US? So he's he's he's reaching that in thirty minutes of okay, anyway, that's my headlines. What do you what do you have? Go ahead. Go ahead. I I have two section of headlines. Number one, the I have a the I just couldn't believe that there were two headlines this week about boring. Alright, good tell me, I boring. headline number one, Trump Trump claims junk food is good and Jim boring after doctors. That's what I mean. Is it like calling something boring is so adolescent. Like I don't want to do it, it's boring. and then Elon Musk says he's not Warren Buffett's biggest fan and finds his way of getting rich super boring. Da is that not the most is that not the most middle school like boy perspective? Calling things boring is such an adolescent thing. Yeah, yeah. Well that's even more. Saying putting super in front of something. Super boring. my God. my god. It's just so b like I like could you be any more of an adolescent? and then the the n the last one I chose is what is a meat proxy? The the new term for coworkers who blindly share AI output. yeah. I I was wondering if one of us is gonna talk about this. What a we what a great and weird term, meat proxy. That yeah. A meat proxy. I mean I feel like wasn't that in a like a a William Gibson novel? Didn't they call them something like or that f I that seems like a thing already. all right, who won the week for you? Maybe. I love that. mine is futurism writer Frank Landymore for this headline, because we're talking about Bill Gates. His headline was Bill Gates announces that he is the first person ever to be concerned about the effects of AI. Because, and this is not a joke, because I this is why I'm giving Frank credit, because Bill Gates actually just said, this is yesterday, quote, I am in a state of shock that I'm sort of the first one saying this is crazy, this is insane. Yeah. Yeah, no, you're the first one, Bill. I I mean, Bill, I mean I I I I'm I I I I'm speechless. I'm speechless. Are you at some point don't you have so much money though? Like and so detached that you that you no, you still listen to business pants, but maybe you do you listen to it on on two X speed and you can't hear all the words. I have the winner of the week is actually watches. Like watches. You we wear Yeah. There's That you don't listen to business pants anymore? Yeah. Yeah. All right, what do you have? Ugh, you've done this before. Like z yeah, Zuckerberg Zuckerberg has a lot of man watches. There's still two headlines. Sam Altman's love of watches is getting memed Lord of the Rings style. What is what is with these doofuses with watches? I don't know I don't wha why is everybody so into a watch? I I'm so confused. I d I don't know. I haven't I haven't worn a watch since I was in like middle school. Th see but speaking of middle school, I hate the way a watch feels, yeah. And then I wanted to choose and then I wanted to choose this maybe for like Asshole of the Week earlier in the week when I saw it and Blowhardiest. I've been thinking about adding a Blowhardiest c category, but yeah, what do you got? Yeah. can we? Let's do that instead. despite having a net worth of four hundred million, Kevin O'Leary, that's Shark Tank Kevin O'Leary, still shops at Walmart for twenty-nine dollar jeans. I'm always looking for a great deal. The the picture for the article, like I pulled up the article, I was reading the article, I was like, Kevin L'Or, what a fucking blowhard. I was I was like gonna look for stuff or whatever. And then I actually took the picture of the article and I zoomed in. He is wearing great. Mm-hmm. Two, not one, two, one on each wrist, fifteen thousand dollar Rolex watches in an in an article where he's talking about shopping at Walmart. I mean really? Wait, I mean, even if you had said two he's wearing two watches like and and of I'm already out on this. Ugh all right. Yeah. All right. based on my headlines of the week, I spend me, Damien, d I spend fifteen thousand dollars for business advice from Elon Musk's former right hand man at X, and he tells me a really clever way to save. Already juicy. Already out. Already out. Yeah. But it is two Rolexes. All right. What do you what's your prediction? Damion (01:00:10.877) Fiftin thousand dollars. Matt (01:00:12.572) Wow, that's a good idea Do you think you would? Do you think he would tell give it would it be clever? But but in future, in future Damion (01:00:17.415) I mean it'd be too late at that point, but you know what I'm you know what I'm getting at, right? I could I could warn like in Bill and Ted's excellent adventure, I could warn future me, don't go to Elon Musk's friend. All right. Matt (01:00:25.328) Warn your past sell. All right, I have a simple winner. French Canadians. Damion (01:00:35.064) I o I love French Canadians. Quebec. Matt (01:00:37.094) Well, they got the C look, they got the now ex CEO of Air Canada fired, right? That guy w like I I made fun of it, but apparently the news broke that one of the things that killed the tariff talks with the Trump administration was they s they wanted to stop them in f being French. I not a joke. Damion (01:00:42.139) Which is which was the right move. Damion (01:00:58.119) What? At a ki i it's a l it is a bilingual a legally bilingual country. In the constitution, I think. huh. Matt (01:01:03.206) They won, they didn't like the Trump administration didn't like the French. So here's how French Canadians win. After beating the Trump administration on tariffs, pushing them back, beating the CEO of Air Canada, the largest airline in Canada, they actually decide to make the United States a new Canadian province and call it New Quebec, where French is the only legal language, and then they move on to rename Lake Superior, Lake French Superior. Damion (01:01:22.743) Ooh. Ooh. Yes. Damion (01:01:32.113) Okay, now you're getting crazy at the end there. I love it. Matt (01:01:33.916) That's my that's my prediction. That's Hazelnut Rawls. Damien. Damien. We jumped the shark. Haven't we jumped the shark? That's Hazelnut Rollis, Damien to his mom. I am your analyst, home Matt Muscard. We are Free Flow. We'll be back next week on Tuesday's show. But you in the meantime, you miss us, you want to see more, go to freeflowanalytics.com. It's not only there, you can log in. It's a soft launch. Damion (01:01:38.013) Fighting with Canada. That's what we're doing now. We're fighting with Canada. Yeah. Damion (01:01:56.347) It's all there. Matt (01:02:02.14) Just go check it out. Go check it out quietly. Don't tell anybody yet. If you see kinks, let them know. But it the the the platform's there and there's so much on it. It's absurd and you have access to it. So go get it. It's free. It's just an email address. Until next week. Good. Bye.